Diversity
Nando’s knows and values the richness that diversity brings. It not only believes in inclusivity and opportunity for all but that we should be improving the lives of those around us and interact with.
Diversity can be found with Nando’s ability to be adaptable to local preferences and cultural conventions. Menus are frequently adapted to suit regional tastes, with vegetarian alternatives in India, halal chicken in Muslim-majority countries, and locally inspired side dishes in a variety of foreign settings. This localisation applies to communications as well.
Nando’s marketing teams in each nation are allowed creative license to create campaigns that reflect local sensibilities, allowing the brand to feel “native” in diverse countries while maintaining its global character. This blend of consistency and customisation is at the heart of Nando’s international success.
Diversity extends to the restaurant design, where every restaurant is different, but you know that you are in a Nando’s. Nando’s restaurants feature Afro-Portuguese design features, as well as bright art and music inspired by Southern Africa, creating an authentic and culturally grounded experience. This tradition is more than just a backdrop; it’s a story that distinguishes Nando’s in a congested global culinary market and fosters a strong feeling of personality and location.
I have photographed well over a hundred restaurants for Nando’s. The newly refurbished Spitalfields restaurant in London as designed by Fusion dna embraces Nando’s rich peri-peri brand identity, creating a sense of inclusion and belonging.
