70th anniversary of the British Red Cross’s partnership with Defender / Jaguar Land Rover
2024 marks the 70th anniversary of Defender and Jaguar Land Rover’s humanitarian charity partnership with the British Red Cross and International Federation of Red Cross and Red Crescent Societies – IFRC, one of the longest-standing charity partnerships of its kind in the world.
The partnership exists to build community strength, preparedness and resilience around the world. With communities facing disasters on top of threats such as food insecurity, conflict and climate change, this work has never been more important.
So far, the partnership has reached almost 2 million people in over 50 countries through humanitarian projects ranging from disaster preparedness and response, health, and sanitation, and supporting vulnerable people including the homeless and older people.
What started in the deserts of Dubai and forest villages of Kenya in 1954 has become engrained within Defender’s DNA, a partnership providing vital assistance for humanity often in the harshest of conditions to help those most in need. Jaguar Land Rover has also invested in, and have been members of, our Disaster Relief Alliance since 2019 supporting whenever a disaster strikes, anywhere in the world.
www.redcross.org.uk/get-involved/partner-with-us/land-rover
www.landrover.co.uk/defender/red-cross
