March 1, 2023

“This Must Be The Place”

Architecture, Commercial

“This Must Be The Place” is part of Nando’s new brand platform and national campaign by their media agency Zenith and creative agency, New Commercial Arts. It launches with a one-minute film directed by Jonathan Entwistle (behind the Netflix series “End of the F***ing World”) and the brand’s first sonic logo.

The film re-enacts the experience of one boy who tells his friends about visiting a restaurant, incorporating his voice over other actors in each of the scenarios he shares. It includes cameos from some of Nando’s famous fans, including England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.

This is the first national campaign from Nando’s since 2020. It will be running across TV, broadcaster video on demand, cinema, out-of-home, social media and Radio starting March 1. The sonic logo marks an exciting move for the brand as it evolves the communication of its brand heritage.

“This Must Be The Place” is the embodiment of Nando’s ability to bring people together, not only over delicious flame-grilled PERi-PERi chicken, but over unique shared experiences too. The film was shot in Nando’s new Cheshunt restaurant as which I photographed last year.

Harrison have designed Cheshunt with a vibrancy that seemingly infuses every aspect of the restaurant. From the double height steel rod ceiling window feature to the vast array of art on the walls, geometric fabrics incorporated in the furniture, pendant lights, and wall tiles. There is a mix of booths, banqueting tables and fixed seating with single tables. At the rear of the restaurant there is a rebar geometric screen around a selection of tables.

You can check out the restaurant in the film online, or better still get down to the restaurant for some food!

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