February 5, 2024



“We can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstein

We rely on the same tried and true creative techniques over and over, yet somehow expect breakthrough results each time.

At the beginning of 2023 I recognised that I needed a new website that reflected who I have become as a photographer and so employed the services of Orangery Creative. The team at Orangery spent time getting to know what distinguishes me from other photographers and set about building a website supported by a new brand identity.

The visual identity developed from the idea of ‘between two lenses’ seen within the logo, alluding to my diversity in photographing humanitarian and commercial work. This is enforced with the new colour palette.

The website has been designed with intuitive navigation where the user can easily locate what they are looking for through a filtration portfolio system. There is a clear and precise design to allow the photographs to take the main stage, with informative content available should the user want to know more.

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