Visual storytelling through photography is a vital part of impactful commercial branding. Images must communicate a company’s core values and resonate with the audience as authentic. Photography is a powerful medium to communicate, educate and inspire.
Last year Immunocore updated their branding and launched a new website. As part of this transition, they commissioned new visual content in the form of photography and film. I collaborated with the creative communications consultancy Emperor to deliver an image library of photographs and film material. We spent three days on site at their research facility and Oxford headquarters.
Immunocore is a commercial-stage biotechnology company that discovered, developed and commercialized the world’s first approved T cell receptor (TCR) therapy. T cell receptor T cell therapy (TCR-T) is a type of adoptive T-cell therapy that targets some cancers.
Their mission is to radically improve outcomes for patients with cancer, infectious diseases, and autoimmune diseases, by pioneering and delivering transformative immunomodulating medicines. You can learn more about Immunocore at their website, www.immunocore.com.
