Outdoor living marketing campaign
With an average of 228.9 hours of sunshine across the month, the UK has recorded its sunniest April since records began in 1910. It’s not surprising that outdoor living has grown in recent years, with homeowners seeking the same indoor comforts of where they live in their gardens. Whether it’s a sun-drenched patio, a spacious deck, or a lush garden, outdoor living offers numerous benefits that can enhance your lifestyle and well-being.
Last year I was commissioned to photograph a marketing campaign for Morvelle Pergola’s. Morvelle is the Uk’s leading manufacturer of verandas, canopies and pergolas. They are a family run business who have been designing and manufacturing verandas and canopies for well over ten years.
I was tasked with producing a range of photographs that highlight the lifestyle benefits of a pergola in the garden, showcasing it as an extension of the home as well as for entertainment and socialising. With a car full of camera kit, lighting equipment and props along with a team of assistants, models and a stylist we spent the day capturing the pergola at different times of the day.
